World Tour as part of a campaign by General Mills' Hamburger Helper entitled, "Show Your Helping Hand" where fans were asked to bring food during the concerts.
The set list for the concerts included songs from Knowles' three studio albums as well as several covers of other artists and a Destiny's Child medley.
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It was launched in support of her third studio album, I Am... The tour was announced in October 2008 and the first dates were revealed in December 2008.
The central theme of the tour was to showcase the difference between Knowles' dual personality; her emotional side and her onstage persona, Sasha Fierce which was also demonstrated in the dual album I Am... The show featured two stages – the main one and a smaller B-stage where Knowles was transferred during the middle of the show.